An undergraduate at the University of Kelaniya who turns media coverage into insight: tracking how organisations are represented, reading tone and context, and reporting it clearly. Off the page, a musician and event coordinator.
I am reading for a Special Degree in Public Relations and Media Management at the University of Kelaniya. My interest lies where communication meets evidence: understanding how organisations appear in the news and on social media, and what that coverage means for their reputation.
As an intern with the Digital Reputation Team at Adfactors PR Lanka, I monitor print, online and social media, organise coverage and prepare monitoring reports. The work has shown me that good analysis needs accuracy, context and consistency.
Beyond the classroom I contribute to university life through music, performing in and coordinating department cultural events, and through editing and content writing for sustainability and animal-welfare projects.
Working within the Digital Reputation Team, tracking media and digital coverage, analysing it, and preparing reports that help the team understand how clients are represented.
Daily monitoring of print and digital news for client and topic mentions.
Digital listening across social platforms to capture conversations as they happen.
Preparing structured media monitoring reports for the team.
Reviewing context and tone, and classifying sentiment according to team guidelines.
Using media monitoring tools and software to collect and organise mentions.
Handling client and organisational information carefully and responsibly.
Monitor newspapers, online news and social media
Identify coverage relevant to the client or topic
Collect and organise media mentions
Review coverage and sentiment
Prepare and submit monitoring reports
From performing in the music item to coordinating it, I have contributed to the department's cultural events for three years running.
Coordinated the music item for Sanjanani 2026, supporting performance planning, team coordination and event preparation.
Coordinated the music item for the department's New Year Festival, bringing performers together to celebrate the season.
Coordinated the musical performance for Sannasa 2025, contributing to creative planning, performer coordination and cultural event execution.
Contributed to the musical performance at Sanjanani 2025, showcasing musical talent and supporting the department's cultural event.
Participated in the musical performance at Sanjanani 2024, contributing to the department's cultural and artistic activities.
Through university clubs I have supported environmental sustainability and animal welfare with editing, content writing and event organising.
Worked as an editor for Project BloomMorph, contributing to content editing, communication materials, and the promotion of environmental sustainability and plastic waste reduction.
Contributed as a content writer for Project Kunchanada, developing engaging content to promote animal welfare, wildlife conservation and public awareness.
Contributed to Harithabhimani through environmental engagement and sustainability initiatives, supporting awareness and responsible environmental practices.
I'd be glad to talk about media monitoring, communications, or any project where careful analysis and clear writing can help.
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